With bite-size treats popping up in bakeries all over the country, one would expect consumers to eat fewer calories with these smaller sweets. However, the smaller size and, therefore, smaller price, may actually be encouraging consumers to buy and eat more, thus reversing the objective.
Saturday, December 1, 2012
Good Things Come in Small Packages
With bite-size treats popping up in bakeries all over the country, one would expect consumers to eat fewer calories with these smaller sweets. However, the smaller size and, therefore, smaller price, may actually be encouraging consumers to buy and eat more, thus reversing the objective.
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